Pieter-Jan Switten

IT Leader Driving Business Impact Through People, Technology & Value-Based Outcomes

With over 20 years in tech and sales engineering, I’ve built a career on bridging the gap between technical complexity and business priorities — combining deep technical know-how with a sharp understanding of what drives value for customers, executives, and teams.

I had the privilege of pioneering the Belgian market for Dynatrace, ServiceNow, and Splunk — helping these platforms grow from emerging challengers into trusted enterprise partners. Whether winning strategic deals, coaching colleagues, or aligning stakeholders around a shared vision, I’ve always focused on what matters most: turning technology into tangible business outcomes.

Today, I support the EMEA Sales Engineering organization at Splunk (Cisco) with a focus on non-technical enablement — including sales productivity, leadership development, and professional skills. As a member of the global Sales Engineering Extended Leadership Team (ELT), I help shape strategic enablement initiatives and collaborate across regions to elevate the impact of technical sellers.

I’m passionate about helping people grow, creating impact through collaboration, and connecting technology with what truly matters to customers and businesses.

Erik Johansson’s striking photograph, portraying a man creating a new road through a vast field, serves as a powerful reminder to me. It inspires the courage to break away from the conventional and embark on a journey of personal & professional innovation.

Sales Engineering is more than achieving a Technical Win:

  • Understanding Business Value and real customer needs,
  • selling Solutions rather than tools,
  • building long lasting Trusted Relationships,

are the Keys to succes!