Pieter-Jan Switten

More than 20 years of experience in different presales roles: Consultant / Manager / Mentor

With 20+ years of experience in technical and commercial roles, I specialize in coaching (pre-) sales teams, building enablement programs, and creating high-impact learning experiences. As the Strategic Sales Engineering Productivity Advisor at Splunk (now Cisco), I lead onboarding, training, and professional development for Solution Engineers across EMEA. I’m passionate about translating complex concepts into actionable knowledge, blending storytelling with strategy to elevate sales performance. Fluent in Dutch, French, and English.

Sales Engineering is more than achieving a Technical Win:

  • Understanding Business Value and real customer needs,
  • selling Solutions rather than tools,
  • building long lasting Trusted Relationships,

are the Keys to succes!